A Guide to MADD Sites Essay - 2512 Words

A Guide to MADD Sites â€Å"In 2001, more than half a million people were injured in crashes where police reported that alcohol was present — an average of one person injured approximately every 2 minutes† (Blincoe qtd. in MADD main). â€Å"In 2002, an estimated 17,419 people died in alcohol–related traffic crashes—an average of one every 30 minutes. These deaths constitute 41 percent of the 42,815 total traffic fatalities [in America]† (NHTSA qtd. in MADD main). From these statistics, it is clear to see that drunk driving is a serious issue that harms thousands of innocent American citizens. Although there are many organizations that address the issue of drinking and driving, MADD, Mothers Against Drunk Driving, is the most†¦show more content†¦The tragic bond they shared served as the foundation for their organization. Together they formed MADD, Mothers Against Drunk Drivers. According to reports, through the donations of victims, citizens, friends and a $ 65,000 grant from the National Highway Traffic Safety Administration, MADD was an immediate success. â€Å"By the fall of 1982, more than 70 MADD chapters were operating, primarily initiated by victims searching for a way to bring some sense to the apparently meaningless deaths and injuries of their loved ones† (Lord qtd. in MADD main). Today, MADD has more than 600 chapters in the United States and affiliates in Guam, Canada and Puerto Rico. Studies show that MADD is not an organization comprised of only mothers of victims. It has expanded to fathers, siblings and friends. Not all members are victims or have been affected by an alcohol related incident. In fact, some members are just citizens who care (MADD-Canada). MADD now stands for Mothers Against Drunk Driving to focus on the crime itself rather than just the offender. Lord explains that MADD originally started as a group that fought for stricter laws and harsher punishments for drunk driving offenders. Over time, their mission has not changed, but has been expanded on. MADD now works to eliminate the crime and reach out to the youth, as well as provide support for victims and fight for stricter drunkShow MoreRelatedStrategic Marketing Planning for Non Profit Organization9605 Words   |  39 Pagesvictims of drunk drivers. But supplementing these clas sic marketing techniques, MADD also deploys equally classic communications strategies — position papers, voter’s guides, legislative briefing books, and on-line advocacy, for example. Together, this combination of disciplined marketing and focused, issue-oriented communications has made MADD a political force in every statehouse and on Capitol Hill. And it’s not just MADD. Effective organizations of all stripes are taking advantage of both sides ofRead MoreDriving Under the Influence4388 Words   |  18 PagesSchool, and time spent in jail. Recently, several states have increased penalties for those caught drinking and driving, especially for repeat offenders, since the nationwide DUI laws passed in 1980 pushed by groups like Mother Against Drunk Drivers (MADD). Some state legislatures have passed laws requiring mandatory jail time for repeated DUI convictions. 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